How YouTube Shorts & Reels Generate Income
Unlike long-form videos which frequently boast an RPM (Revenue Per Mille) of $3.00 to $10.00+, Short-form content algorithms are completely different. Instagram Reels technically do not pay ad revenue in most regions, and the YouTube Shorts Partner Program famously pays an extremely low direct sum.
The Truth About Shorts RPM
In 2025/2026, the global average RPM for a YouTube Short is around $0.04 to $0.06 per 1,000 views. This means a video with 1 Million views generates a meager $40 to $60 in AdSense revenue.
Why You Must Rely on Brand Sponsorships
Given the incredibly poor programmatic ad payouts for Shorts, top creators pivot to influencer marketing and brand sponsorships.
- Brand deals can easily command $200, $500, or $1,000+ for a quick 60-second product integration.
- You only need one strong brand deal a month to completely dwarf your entire month's AdSense revenue.
- Use this Creator Money Calculator to map out exactly how many sponsorships you need to combine with your daily views to hit your target Indian Rupee income.