Claude
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In Claude, open Customize → Skills and use Create skill to upload the ZIP. Skill availability depends on your plan and workspace settings.
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Video & creative · Free instruction package
AI Video Ad Brief Skill: Hooks, Shots & Test Variants
Create a production-ready video ad brief with hooks, timed shots, voiceover and test variants. Free AI skill for editors and small business marketers.
Guide by KuchhBhi · Updated
Who this skill helps
Video editors, creators and small business marketers preparing short ads from a real offer and available assets.
What to provide
- Product, exact offer, audience, placement, duration and destination page.
- Approved claims, brand assets, usable footage and licensing constraints.
- Language, voice style, budget and a single campaign goal.
What you receive
- Two distinct creative angles with a reason for each.
- A timed shot list, voiceover, on-screen text and edit notes.
- A controlled test plan and a claim/asset review checklist.
Results depend on your model, inputs and tools. This page offers instructions and examples; it does not execute your task.
How to use it for a real task
- Check that the offer and landing page agree before writing hooks.
- Build a clear demonstration around one audience problem and one next action.
- Allocate shots to the supplied duration and label generated scenes as proposed assets.
- Review readability, rights and claims; test one major creative variable at a time.
Example request
Replace the bracketed fields with your own information. This brief accompanies the skill instructions.
Use the AI video ad brief skill. Product: [product]. Verified offer: [price and terms]. Audience: [people]. Placement: [placement]. Duration: [seconds]. Assets: [assets]. Language: [language]. Write two angles and a timed edit plan. No invented testimonials, results or urgency. Include a landing-page consistency check.
What a useful result looks like
Illustrative 15-second editing-service ad: 0–3s show an approved raw clip; 3–10s show the actual edit with captions; 10–15s state the service and invite a portfolio visit. Compare a before/after hook with a workflow hook using the same offer.
Limits and review checks
- This is a planning skill; it does not generate or render video by itself.
- An AI video generator, editor, music and footage may require separate licenses or payment.
- Creative tests cannot promise sales; tracking and the landing page also affect results.
CHOOSE YOUR AI APP
Use skills with the software you know
Choose your app below for setup instructions. Keep the complete downloaded folder together. Each package may need tools, dependencies or permissions that your app does not provide.
ChatGPT
Chat app · Access varies
Where Skills is available, open Plugins → Skills → Create → Upload from your computer. Otherwise, copy the instructions into a chat and add your brief; this does not install a skill or include its supporting files.
Official ChatGPT setup →
Google Antigravity
Agent · Project skills
Extract the complete skill folder into your project’s .agents/skills directory. Ask the agent to use the skill for your task.
.agents/skills/ai-video-ad-brief/SKILL.mdOfficial Google Antigravity setup →
Cursor
Code editor · Project skills
Extract the complete folder into .cursor/skills. Check the editor’s skill settings and ask the agent to use it.
.cursor/skills/ai-video-ad-brief/SKILL.mdOfficial Cursor setup →Claude Code
Coding agent · Project skills
Extract the complete folder into .claude/skills. Ask Claude to use the named skill, or use its slash command when available.
.claude/skills/ai-video-ad-brief/SKILL.mdOfficial Claude Code setup →For text-only workflows, you can also paste the instructions into an AI conversation. Copying text does not enable scripts, connect accounts or grant tool access. App subscriptions may cost extra. Logos identify the products; KuchhBhi is independent and is not endorsed by these companies.
Full skill instructions
AI Video Ad Brief
Collect the production brief
Ask only for missing information that affects the result: product, verified offer, destination, audience, placement, duration, language, available assets and permissions. If the duration is missing, propose 15 seconds and label the assumption. Do not invent product features, discounts, customer quotes, scarcity, success metrics or sales guarantees.
Check the offer
Compare the supplied destination copy with the proposed ad. Flag conflicting prices, unclear delivery, missing access details or unsupported claims. If the page cannot be read, mark the check incomplete. Do not infer that clicking a checkout button is a purchase.
Develop two angles
Write two materially different ideas: for example a demonstration versus a problem/solution explanation. Keep the audience, offer and action fixed so the user can isolate the creative variable. Explain each idea in one sentence. Avoid a pile of interchangeable hooks.
Build the edit plan
For each angle, create a table with start/end seconds, visual, voiceover, on-screen text, asset source and edit/audio notes. Ensure intervals cover the full requested duration without overlap. Use a reading-speed estimate for voiceover, then require a timed read; the estimate is not a measured recording. Keep the final action legible. Distinguish existing footage, a shoot requirement and a proposed AI-generated shot.
Preserve the product’s appearance and the meaning of any testimonial. Never present generated people as real customers. Label mock results as illustrative. Do not request copyrighted music, a celebrity endorsement or an identifiable person's likeness without appropriate rights. Tell the user when a generator, editor or stock license is needed; do not imply the skill renders video.
Deliver and review
Return: creative premise; two timed briefs; asset list; destination consistency findings; one test hypothesis per angle; approval checklist. Ask the user to choose the appropriate campaign metric rather than promising sales. Do not launch ads or change spend unless separately authorized.
Before delivery verify duration totals, readable text, supported claims, a single clear action, factual offer consistency and asset rights. If the user requests five seconds, compress to one idea instead of accelerating a 15-second script.
Frequently asked questions
Does this work for faceless ads?
Yes. Supply product shots, screen recordings or licensed footage. It must not imply that stock footage proves a customer result.
Can it write a five-second ad?
Yes. Request one visual idea, a short line and a readable action. Avoid fitting several claims into an unreadable end card.
Is the skill free?
The instruction package is free to download. Your AI app, model usage, connected services and third-party assets may have separate costs.
Is this an AI agent or an MCP server?
It is a set of instructions for a compatible AI assistant. It does not run by itself, connect accounts or install an MCP server.
What if the skill does not appear in my editor?
Check that the named folder contains SKILL.md directly, not a second nested ZIP folder. Confirm that your editor supports skills and that its current settings allow this location. See the official documentation below.